meet The team

BETH BORODY
FOUNDER & CEO

Maven began with a question Beth could not stop asking: "Where are all the women in mining?" Women were not in the rooms where decisions were made and influence was exercised, despite demonstrating the expertise required to deliver transformational projects. The problem was never talent, but system architecture.

Beth asked what would happen if a resource company was built differently from the start: transparent about risk, clear about process, and serious about long-term value. In the summer of 2025, she shared this vision openly. Three other women said yes, and Maven began to take shape.

Beth has built a career defined by strategic curiosity executed with conviction. She has founded and scaled organizations that redefine the playing field, including Femina Collective, which created new pathways for women in mining to build power and influence outside gatekept structures. She served as Vice President of Sustainability at New Gold Inc. and Mining Sector Lead at the Initiative for Responsible Mining Assurance. She holds the CDI.D designation and was recognized as a Globe and Mail Top 50 Changemaker (2021) and one of the Women in Mining 100 (2024).

At Maven, Beth leads as a builder of new space. For her, being radical is the disciplined act of finding the leverage point, applying pressure with intention, and reshaping systems so thoroughly that returning to the old way becomes unthinkable.

Peggy made an observation that she could not ignore. Branding and marketing were dismissed as fluff, when in reality they are strategic functions that make or break an organization. For a mining company, brand is directly tied to reputation: how you manage risk, interact with communities, respond to investors, and create trust. At the same time, she kept noticing who was missing. Women and equity-deserving people were not visible in mining. For the industry's survival, accessibility had to become a priority.

Peggy was already working with Beth at Femina Collective when they were introduced to a project generator, and the dream of creating a mining company shifted from far-off goal to immediate reality. She said yes because she wanted to be part of building something that equity-deserving people could see as system change created by women.

Peggy has built a career defined by strategic visibility and systems translation. At SGS, she designed global marketing campaigns for analytical laboratories and metallurgical testing. At AECOM Canada, she led environmental consultants expanding national remediation and permitting practices. She created Mine Like a Woman, an online platform that opens discussions about mining through clothing.

At Maven, Peggy embeds brand into everything. For her, being radical means building organizational culture driven by change, not tradition. It means building a stronger ladder and holding out a hand to help people climb it.

PEGGY BELL
FOUNDER & CHIEF OF STAFF, BRAND AND OPERATIONS

ALLISON COPPEL
FOUNDER & CHIEF SUSTAINABILITY OFFICER

At a mining investor conference, Allison took a photo she still looks at. Navy blue sports coats, light coloured button-up shirts, clean-cut hair. Almost entirely men. She tried to find a woman in that picture. She could not find one. It was not just the absence of women that stayed with her. It was what she heard when she asked a simple question, "where physically in the world is this project?" She almost never heard the names of nearby communities. More than once, someone said, "We don't have social risk." Her follow-up was always internal. How do you know that if you do not even know who lives there?

When Beth shared her vision for Maven in 2025, Allison said yes because she had spent years dissecting delayed mining projects. Again and again, the delays traced back to weak relationships and decisions to avoid executing timely sustainability and community strategies.

Allison has built a career defined by practical bridge-building across cultures, languages, and competing interests. With over two decades of experience across six continents and in four languages, she has held leadership positions at BHP, Teck, Anglo American, Newmont, and AES. She founded Pacha Associates and hosts the bilingual podcast Planet | People | Mining. She holds an MBA from Stanford and a Master's in Development Economics from Université Côte d'Azur.

At Maven, Allison centres people and the environment in every decision. For her, being radical means starting with place: recognizing that natural resources include people and the environment from the beginning

KELLY WARD
FOUNDER & ADVISOR

Kelly continuously observes the same frustrating pattern. The mining industry needs deep support for projects, both monetary investment and public acceptance, yet takes a standoff-ish approach to its critics. The gap was plain cognitive dissonance: an industry that needs relationship building and education but does not see them as actionable pathways.

When Beth shared her vision for Maven, Kelly said yes immediately. The opportunity to build something meaningful with women she deeply respects, who know their work, while learning and stretching herself was undeniable. She saw what becomes possible when a resource company is built around holistic outcomes rather than just an IPO or profits. When built with intention, an organization can experience wider investment, stronger support, and a workforce drawn to something different.

Kelly has built a career defined by learning, pivoting, and applying. She started as a tailings engineer, then helped launch a new office for an established consulting firm while building both teams and strategy. She took a hard left to lead the US mining practice for Marsh, a global commercial insurance broker, learning risk management and front-end finance. That path led to co-founding Precision Mineral Accounting, where she serves as Chief Operating Officer. She holds a B.S. in Geological Engineering from Missouri University of Science and Technology.

At Maven, Kelly serves as an internal advisor and challenger. She believes commitment, team mindset, and integrity should guide work, and that systems need to be robust but flexible. For Kelly, being radical means being unafraid to test a new approach, expecting bumps and even failure, then using the lesson to move forward.

We recognize that the four of us do not represent the full diversity mining needs.
We are committed to building Maven to include people who have been excluded in ways we have not experienced ourselves.
We are building Maven to show what is possible.

THE GAP WE ADDRESS

Mining has long operated through opaque structures and narrow networks. The results are predictable.

• Women and equity-deserving people remain largely absent from ownership and investment decisions

• Communities connected to projects are consulted late, if at all

• Information flows to insiders first, and often stays there

• Familiarity is mistaken for competence

Our problems stem from who gets access, when, and on what terms.

WHAT WE ARE BUILDING

Maven is designed around a different set of principles.

• Transparent about risk, timeline, and uncertainty from the start

• Clear about process and how decisions are made

• Serious about long-term value, not short-term signals

• Built to include people who have historically been excluded

We build in public. That means sharing what we are creating, learning, and unresolved. Confidence comes from understanding, not from promises.

WHERE WE ARE NOW

Maven is in its early stages. We and are building with intention and focused on:

• Evaluating exploration opportunities aligned with our approach in Canada

• Designing investor participation structures

This work takes time. We are committed to doing it well.